Medialab Logo

Reach audiences at scale, on the platforms that build community and influence culture

The premier destination for music knowledge, lyrics, and the stories behind songs

Genius Brand Image featuring Lil Nas X and Jack Harlow

The world’s largest community-powered entertainment platform

A GIF featuring a giraffe looking into the cameraA GIF of a young girl with sunglasses

The megaphone for hip hop music, culture, and entertainment

A GIF from a WorldStar Hip Hop EventA screencap from an Ice Spice WorldStarHipHop exclusive music video

The best place to connect with friends, no matter where you meet them

A screencap from a kik conversation between friendsAn image of a young man and a skateboard. He is holding up his phone to take a picture of his friends.

Where like-minded people explore and obsess over the things they’re into 

Amino brand image

Where people share real thoughts and feelings, without identities

A screencap of a whisper secret
Monthly social reach
Monthly user reach
Monthly chat messages
Avg. user minutes per day

Reach engaged communities you can’t find anywhere else

It’s hard to find targeted audiences on generalist platforms. We exclusively grow media brands that are specialized and deep-rooted so you can reach exactly who you’re trying to connect with.


Advertise with MediaLab

Are your ads reaching the right audiences? Our platforms engage 1 in 3 US internet users every month, but we know you need more than scale to drive sales. We help you target users you won’t find otherwise and create the kind of content that speaks directly to them.

Premium Media

Reach 180M global users through video, native placements, high-impact media, display and programmatic advertising.

Creator & Community-Led

Partner with the creators and community members at the heart of our platforms to own the moment, authentically.

Branded Content

Promoted posts, premium originals, and IRL & digital experiences that feel native to our brands but custom to yours.

Social-First & Editorial-Driven

Boost your brand with social-first and editorial-driven opportunities reaching our 90M followers where they are.

Insights & Data

Rich first-party data across our portfolio helps you capture current trends and stay ahead of what’s happening next.

A screenshot from imgur featuring a programmatic ad image
Assembly Exchange logo

Programmatic media advertising at scale

Assembly Exchange is MediaLab's owned and operated ad exchange. We deliver massive reach to highly engaged audiences.

100% Direct to Owned & Operated Publishers

Over 50 billion monthly real-time bids

Works with the world’s largest SSPs and DSPs

Supports IAB's Open Measurement

Protected from IVT using Pixalate

Supported formats: display, native, video

Case Studies

Swipe for more case studies
A Kraft-Heinz case study image featuring the Best in Blood event on imgur

Multi-Year Partnership

Brand Objective

Heinz wanted to find authentic opportunities during key tentpole moments throughout the year to reach a Millennial parenting audience and generate buzz and engagement.

imgur Solution

Through a multi-year partnership consisting of custom content and imgur community events, we helped Heinz become a part of everyday and holiday moments. Heinz received 100% SOV of all media surrounding the organic Halloween Costume Contest submissions. Through this partnership + their greater marketing efforts, Heinz won a Shorty Award & Festival of Media award.

Average upvote ratio
Brand awareness
A screenshot from imgur and Alienware's setup content

Video Game Setup Day

Brand Objectives

Dell partnered with Medialab to grow Alienware as a premium lifestyle brand in the gaming category while protecting Alienware’s presence with hardcore gamers. 

imgur Solution

Alienware and imgur celebrated National Video Games Day by inspiring users to share their gaming setups. Users entered for a chance to win 3 prizes powered by Alienware and Intel. This campaign helped close the gap between awareness and consideration intent for Alienware products.

Impressions delivered
A screenshot from the Collective Sounds microsite from Genius

Collective Sounds

Brand Objective

Rémy Martin and Genius partnered to solidify the brand's position as the premier cognac in Hip Hop and R&B.

Genius Solution

Genius drew inspiration from the iconic music landmarks featured in Rémy Martin's Ground's Melody content in a campaign that balanced editorial and social-led initiatives. The campaign delivered 1.2x more impressions and custom video views than its contracted goals.

Custom content impressions
Increase in brand familiarity
Brand Objectives

Paco Rabanne wanted to build brand awareness, drive traffic, and encourage purchases of their 1 Million fragrance on online retailers during the holiday gifting season.

Genius Solution

In a first-to-market opportunity, Genius expanded Open Mic from a single-song performance into a 3-song set. Paco Rabanne’s 1 Million fragrance bottles were placed prominently within the set. The videos also featured custom pop-up annotations that highlighted facts about Paco Rabanne.

Total social impressions
Total video views

Make your impact on the best brands in media

Work with exciting technology, motivated teams, and coveted brands in music and social. Bring your talents to the MediaLab team and see the impact of your work, day in and day out.

Find your people and shape the conversation

Our platforms inspire culture and community on the internet. Make your mark with MediaLab.